Privacy Policy

This Privacy Policy explains how Wild Elephant ("we", "us", "our") collects, uses, and protects your personal data when you visit wildelephantmarketing.com (the "Site"). We are committed to protecting your privacy in line with the EU General Data Protection Regulation (GDPR) and applicable French law.

1. Who we are (Data Controller)

Wild Elephant is operated by Michael Thomson, registered as an auto-entrepreneur (micro-entreprise) in France.

• SIRET: 99977987900017
• Registered address: Meudon, France
• Email: admin@wildelephantmarketing.com.

We are the data controller responsible for your personal data collected through this Site.

2. What data we collect

We collect personal data only when you choose to provide it or when it is generated automatically as you browse.

Information you give us:

• Contact form: your name, email address, and any details you include in your message.
• Newsletter: your email address and, optionally, your name.
• Discovery call requests: your name, email, business name, and scheduling details.

Information collected automatically:

• Usage and device data through analytics tools, such as pages visited, time on site, approximate location, browser type, and device type.
• Advertising and tracking identifiers used to measure campaigns and show relevant ads.

This automatic data is collected through cookies and similar technologies, described in our Cookies Policy.

3. Why we use your data and our legal basis

Purpose - Legal basis

• Respond to your enquiries and provide our services - Performance of a contract or steps prior to a contract
• Send newsletters and marketing emails - Your consent
• Measure and improve Site performance (analytics) - Your consent
• Show and measure advertising - Your consent
• Keep records required by law - Legal obligation

You can withdraw consent at any time, for example by clicking "unsubscribe" in any newsletter or by adjusting your cookie preferences.

4. Who we share your data with

We do not sell your personal data. We share it only with trusted service providers who help us run the Site and our business, including:

• Our website host, Vercel Inc.
• Google (Google Analytics and advertising services).
• Our email and newsletter platform, HubSpot.

These providers process data on our behalf under appropriate agreements.

5. International transfers

Some providers, such as Google, may process data outside the European Economic Area, including in the United States. Where this happens, we rely on safeguards such as the EU Standard Contractual Clauses or equivalent adequacy mechanisms to protect your data.

6. How long we keep your data

We keep your data only as long as needed for the purposes above:

• Contact enquiries: up to 3 years after our last contact.
• Newsletter subscriptions: until you unsubscribe.
• Analytics data: as set by our analytics provider, typically up to 14 months.
• Legal and accounting records: for the period required by French law.

7. Your rights

Under the GDPR you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data.
• Object to or restrict certain processing.
• Withdraw consent at any time.
• Request portability of your data.

To exercise any of these rights, email us at admin@wildelephantmarketing.com. We will respond within one month.

You also have the right to lodge a complaint with the French data protection authority, the CNIL, at www.cnil.fr.

8. Data security

We take reasonable technical and organizational measures to protect your data, including secure hosting, limited access, and regular updates. No method of transmission over the internet is fully secure, so we cannot guarantee absolute security.

9. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with an updated date.

10. Contact

For any question about this policy or your data, contact us at admin@wildelephantmarketing.com.